In addition to many ‘first-evers’ and the ‘mosts’ in Turkey, İpragaz, takes a further giant step forward to enter the fuel sector with its GO brand. Along with sector-leading LPG and the successful LNG distribution, as followed by the ‘wholesale electric power supply’ trade started in the last year, İpragaz now enters the fuel sector, thereby transforming its organization into an energy supply brand that offers “all-inclusive solutions under a single roof”. GO, the new, powerful and prestigious brand in the fuel oil sector, participated for the first time and reflected its goal of “becoming the most prestigious fuel oil station that makes a difference”.
GO is the final and major step taken following LNG and Electricity wholesale business in the transformation process of İpragaz, the leading player in Turkish LPG market, to an energy company which offers “complete solutions under one roof”, and has kicked of a new period in the sector with its many unique features. GO has been launched after a lengthy and careful preparation period. GO colors have been chosen based on the ways of the services it provides. Green and gray, the basic colors of GO, represent going forward in traffic lights and the asphalt gray which covers all roads respectively. GO has original design at every point from the pump to the market. The corporate illumination at GO stations is provided with LED lightening that generate 56% savings in power consumption and release less carbon dioxide. Ecological sensitivities stand out with smart water use at GO stations and for the first time in Turkey direct contribution is made to recycling thanks to special garbage bins. The market section has multi-purpose interactive game areas and family toilet where children can use together with their parents in GO, which has set out with the philosophy of “Delivering Courteous and Equal Service to Consumers”. While İpragaz is to be featured as the top brand with operational leverage at GO stations, customers will also find the products of Mobil 1, the most prestigious synthetic oil producer worldwide.